Creating extraordinary at Icon Auto

The legendary Icon July sale event.

The Icon July sale event is now on. Check our social media channels for new deals every day in July. Discounts on world leading brands, free installations and heavily reduced services. Whatever it is you’re looking for, chances are it will be cheaper for one day only sometime during July!

Product of the month

Front Runner Wolfpack – SBOX008

The Front Runner Wolfpack is such a versatile storage box that I could not imagine life without it. There are made from black high density polyethelene (HDPE) plastic which makes them incredible hard wearing for both indoor and outdoor use.

The box started off life as a camping or overlanding box to keep recovery gear in, but in just a short space of time it has become so much more. I like to run to try and retain a certain level of fitness and as the weather is so hot now, not only are the running clothes covered in sand they are also wet through. The Wolfpack is an ideal place to store the gear after my run to stop and unwanted dirt of smells filling the car until I get home!

I always have at least two of the boxes in the back of the car at all times, they are so easy to clean out, very secure, stack securely on top of each other if required and can carry a large load. They are perfect to secure most items in the back of your car from off roading equipment, pet food or even handbags for my wife! Adam Vickers

Product Dimensions:
510mm (20.1″) L x 400mm (15.8″) W x 230mm (9.1″) H

Internal Dimensions:
450mm (17.7″) L x 340mm (13.4″) W x 205mm (8.1″) H

3.00kg (6.6lbs)

Only AED 250 including vat

Club Icon member price AED 225 including vat

Order your Wolfpack today!


Tip of the month

Driving tips to help with fuel economy

With the ever increasing fuel costs we have put together some helpful tips that may help you get more miles for your money!

1. Make sure you maintain your vehicle

Regular maintenance and servicing improves the efficiency of your vehicle, and therefore can improve your fuel consumption.

It’s particularly make sure your tyres are inflated to the correct pressure as underinflated and overinflated tyres both adversely affect fuel economy. Tyre pressures will vary depending on the load you are carrying.

2. Gentle right foot: highest gear possible within the speed limit

Excessive speed is the biggest fuel-guzzling factor so having a light right foot and ensuring all acceleration is gentle is very important to fuel-efficient driving.

Of course you will always have to accelerate a number of times on a journey, but that doesn’t mean you have to pull away like you’re on the starting line at The Yas Marina Circuit!

3. Anticipate: try not to lose momentum

Keeping the car moving at the right speed is essential to fuel economy. Obviously, this depends on traffic conditions and what’s happening on the road ahead, but slowing down and having to accelerate again naturally uses more fuel.

Try to anticipate what’s going to happen in front of you by looking well ahead. This way you’ll see the traffic lights on red meaning you can ease back on the accelerator or slow down naturally and potentially keep moving as opposed to coming to a stop.

4. Does cruise control use more fuel?

Cruise Control only aids fuel economy when driving on a constant flat surface, hence why it is usually best reserved for highway driving.

One of the keys to saving fuel is driving at a constant speed, cruise control can do this effectively on flat surfaces, making your driving as fuel efficient as possible by negating unnecessary acceleration.

5. Combine journeys: a warm engine is more efficient

Consider making one round trip rather than several short trips. Once the engine is warm it will operate at its most efficient whereas several cold starts will increase fuel consumption even though the total mileage could be the same

6. Lighten the load

While this isn’t going to make the biggest difference to your mpg figures it stands to reason that the heavier a vehicle is, the more fuel it will use.

For that reason, don’t keep unnecessary items in your boot as they all add weight to your vehicle, which is not going to help your fuel economy in the long run.

Club Icon membership

Join the newest auto community!

Club Icon is an annual membership of Icon Group discounts, promotions, events and privileges!

Club Icon members receive:


  • 10% off Workshop
  • 10% off Fabrication
  • 10% off retail in-store* and website + Free delivery in Dubai
  • 50% off installation on roof racks


  • Be the first to know of any discounts or sales from Icon Group
  • Access to exclusive partner discounts or promotions


  • AED200 credit to your first Icon Adventures event, thereafter 25% off all Icon Adventure events
  • Exclusive invitation to Icon Community Days, Demo Days, Product Testing, Festivals and Events

Join today to be part of an exclusive automotive community that could not only save you money but also introduce you to new world of adventures.

Once the purchase has been completed we’ll be in touch to organise your membership card.